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Achieving Your Goals with Promotional Products
Promotional products marketing is used for a wide variety of business and supplier relationship purposes. Thanking customers for buying from you or using your ornagisation; introducing new innovations and products or additional services or facilities offered by your business; assisting in reinforcing established products or services ranges; generating new sales leads and business opportunities- these are just a few of the promotional marketing applications. promotional Products can be used internally by organizations to motivate sales staff and other company employees or as a means to recruit new employees or organisation members. These objectives are achieved through broad distribution of the products or through comprehensively planned company promotions developed by creative promotional products distributors.
Here are the specific applications of promotional products marketing:.
Expanding Advertising Exposure
Creating Brand and Company Awareness
Boosting Direct Mail Response Rates and Returns
Building Customer or Client Loyalty
Improving Employee and Supplier Performance
Building Trade Show Traffic and Attention
Expanding Advertising Exposure
Recipients of ad specialties remember the advertiser's name. A study by US University researchers showed that nearly four out of 10 (39 percent) persons receiving specialties recalled the name of the advertiser as long as six months after they received the specialty.
Creating Awareness
Promotional products are hard to beat for creating awareness among a selected or captive audience. In a study on attendee awareness of product demonstrations staged in three university communities, research has shown that promotional products doubled the response rate in selected promotional activity.
Boosting Direct Mail Response
Direct mail response rates generally run less than 2 percent and at least half the population of business recipients toss their unsolicited mail without bothering to open it. A properly designed campaign incorporating a novel promotional idea, sometimes called "an impact mailing," may be the answer. Promotional products such as imprinted ad specialties, packaged to invoke curiosity as well as to protect against transit damage, are likely to increase response rates from direct mail campaigns by as much as 75 percent.
Building Customer Loyalty
Promotional products such as promotional caps are ideal for reducing time between orders and repeat orders, promotional products are likely to outperform mail discount coupons or no promotion at all by up to 25%. In terms of order frequency, over 40%.
Improving Employee Performance
Academic study of promotional product campaigns which focused on promotional pens showed a month-long sales campaign in a large retail establishment which included the regular periodic distribution of ad specialties were extremely cost-effective and outperformed other marketing components by as much as 50 percent.
Building Show Traffic
Pre-show promotional gifts can produce and hold close to three times greater traffic to an exhibit than a pre-show invitation without a promotional gifts element cost effectiveness of trade show campaigns is substantially reduced. Promotional products can increase the preference for an exhibitor's products. Three product exposures can produce a 70 percent increase in preference compared to a promotion not using the products.
Promotional and Branded Compendiums Compendiums or portfolios as they are sometimes called are one of the most efficient devices available for holding a small collection of documents and meeting or conference essentials. Promotional compendiums are generally supplied complete with calculators, note pads and a range of internal pockets which can hold business cards, pens and other business essentials. With a zip closure this makes them a convenient and secure way to keep your business items together in an economical and stylish, easily stowed unit.
When looking for the right promotional compendium there are a number of considerations to keep in mind. As with all promotional item purchases the first thing to consider is the budget you have allocated to the program. The second is the objectives of your compendium purchase. If the plan is to wow a potential client with a nice piece of packaging which contains a range of your company's printed information a leather compendium may be the right solution. If budget is limited and the chance of converting the gift recipient into a client is limited consider a vinyl compendium as a likely gift to your prospect.